Welcome to Web Analytics, offered by Truman College Continuing Education. There are no prerequisites for this workshop. Web developers and website owners will benefit from learning about web analytics. Call (773) 907-4440 for more information and to register.
What is Web Analytics?
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
What is Web Analytics 2.0?
Web analytics 2.0 is the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline). - Avinash Kaushik
Course Catalog Description
Web Analytics
Based on books by Avinash Kaushik, this seminar will introduce Web Developers and Web Designers to the rapidly growing field of web analytics. We will discuss the pros and cons of data collection methodologies, various types of analysis and analytics tools. You will learn about pay-per-click marketing, search engine optimization, rich media marketing and internal site search. We will discuss the kinds of data that can and should be used to drive changes on a website. You will learn how to create a customer-centric website and how to produce reports for your clients about the analytical data you have gathered. And analytics are not just for business websites - any website that wants to improve the user experience and deliever an effective message to the public can benefit tremendously from an analytics approach.
Useful Links
- Web Analytics Association
- Occam's Razor by Avinash Kaushik: This is a collection of articles, videos, podcasts and resources for learning web analytics. Avinash Kaushik is the author of two books, the Analytics Evangelist for Google, and an expert in this field. Our workshop will be based on his books.
- The Conversion Chronicles
- Google Analytics: It would be useful if you created a Google Analytics account before coming to the workshop.
- Google Analytics Power User Guide
- Piwik: Open source web analytics
- Comparison of Piwik vs. Google: One Blog's Opinion
- Clickheat - Open Source Heat Map Generator
- Compete.com allows you to compare up to five websites for free - more complex features cost $$
- 4Q Survey
- Building a Data Backed Persona
- XML-Sitemaps.com: You can create an xml sitemap of a website's first 500 pages for free or pay about $20 to downlode a PHP program for creating unlimited sitemaps.
- Mixpanel: a good resource for Funnel analytics; You will be able to create a free account with limited functionality.
- Web Analytics Demystified: Includes job postings for Web Analytics experts.
- 13 Free Web Analytics Tools for Tracking Your Visitors
- More Web Analytics Tools
- WASP
Definitions
- Key Performance Indicator (KPI)
- Financial and non-financial metrics used to help an organization define and measure progress toward organizational goals.
- Bounce Rate
- The percentage of initial visitors who view only one page and leave compared to the total number of visitors to the website more...
- Return on Investment ROI
- A measure of profit, the income that an investment provides in a year
For more definitions visit The Fundamentals of Web Analytics Glossary